MAGIC AI
Makes an AI fitness mirror that uses computer vision to track form, count reps and coach workouts at home.
magic.fit ↗Why it's here
Raised an £8M Series B co-led by Beringea and IW Capital in Sep 2026 and ranked 8th on LinkedIn Top Startups UK 2025.
source: linkedin.com- Focus
- Connected Fitness
- Founded
- 2021
- Total raised
- $20Msource: beringea.co.uk
- Latest round
- Series B, £8M, Sep 2026
- Staff (Companies House accounts)
- 12, average over the period to 31 Dec 2025source: find-and-update.company-information.service.gov.uk
- London office
- 55 Drury Lane, Covent Garden, Westminster WC2B 5SQsource: beringea.co.uk
- London presence
- HQsource: magic.fit
- Investors
- Beringea (lead), IW Capital (lead)source: beringea.co.uk
- Recognised on
- Sifted 100 UK & Ireland 2026, #13source: datocms-assets.com
- Tech Nation Upscale 2025source: technation.io
- LinkedIn Top Startups UK 2025, #8source: linkedin.com
- Nearest station
- Covent Garden, 264 m
- Visas
- Licensed visa sponsor, listed as MAGIC TECH LTDsource: gov.uk
Verified 6 Oct 2026. How we verify · Suggest a fix
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